Updating google search results
Keyword is Most Frequently Used Phrase in Document: Having a keyword appear more than any other likely acts as a relevancy signal. Content Length: Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor.SERPIQ found that content length correlated with SERP position:17. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words with more than one meaning (Apple the computer company vs. The presence/absence of LSI probably also acts as a content quality signal. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. Rel=Canonical: When used properly, use of this tag may prevent Google from considering pages duplicate content. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption. Recency of Content Updates: Google Caffeine update favors recently updated content, especially for time-sensitive searches. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal.Penalized Who Is Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally. Keyword in Title Tag: The title tag is a webpage’s second most important piece of content (besides the content of the page) and therefore sends a strong on-page SEO signal. Title Tag Starts with Keyword: According to Moz data, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag: 13.We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see.” Google, which will going forward be a subsidiary of Alphabet, is retaining the creedo however.Under the new arrangement, Alphabet subsidiaries will be able to adopt their own motions and codes to reflect their own cultures.Adding or removing entire sections is a more significant update than switching around the order of a few words. Historical Updates Page Updates: How often has the page been updated over time? Frequency of page updates also play a role in freshness. Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order.For example: consider a search for: “cat shaving techniques”.
Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Exact Match Domain: EMDs may still give you an edge…if it’s a quality site.
While controversial, many in SEO think that WC3 validation is a weak quality signal. Page Host’s Domain Authority: All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority. A page that’s part of a closely related category should get a relevancy boost compared to a page that’s filed under an unrelated or less related category. Word Press Tags: Tags are Word Press-specific relevancy signal. Keyword in URL: Another important relevancy signal. URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about: 53.
References and Sources: Citing references and sources, like research papers do, may be a sign of quality.
Examples include currency converters, loan interest calculators and interactive recipes. Number of Outbound Links: Too many dofollow OBLs may “leak” Page Rank, which can hurt that page’s rankings. Multimedia: Images, videos and other multimedia elements may act as a content quality signal. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site.
The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality. Reading Level: There’s no doubt that Google estimates the reading level of webpages.
A page optimized for the phrase “cat shaving techniques” will rank better than a page optimized for “techniques for shaving a cat”.