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Industry players say that Khan deserves credit for helping awaken the industry out of its “organic-marketing daydream,” as one agency exec put it, and getting players focused back on actual advertising.
“The Snapchat team is doing the right thing by guiding brands to the ads products early in the adoption cycle,” says Ken Kraemer, CEO of Moment Studio.
“We’ve made it very efficient for advertisers to reach their most desirable audience.” In less than two years with Snapchat, Khan has opened offices in Paris, London, Toronto, Sydney, Chicago, Detroit and Dallas.
“But we have a lot to do, and we need to stay focused on the destination.” Chief strategy officer, Snapchat Estimated 2016 revenue: 7 million At the Cannes ad festival last summer, Snapchat chief strategy officer Imran Khan could be spotted moseying down the Croisette by himself, seemingly just another ad-sales guy in jeans and a tucked-in collared shirt.